Insurance agents and companies really need to stand out in today's competitive marketplace. One of the most important ways to do so is by online presence. Being able to capture online traffic and provide them information is vital for the longevity and growth of insurance agents book of business.
Having the same boring old insurance website design as everyone else is fast getting old. LLT Group builds refreshingly new website designs for insurance agents. Within each insurance agents websites there are a couple must haves. Without these insurance website design elements you are loosing out on the ability to track visitors, capture them and make tweaks to better increase your ROI.
When potential consumers come to your website you want to be able to convince them that the insurance information you are offerring if worth their name, email and even phone number. To do this you must provide just enough information on a content-rich product to draw them in and peak their interest. This product can be a quote proposal, a report on the insurance industry, tips to lower your insurance rates and much, much more. The key of course if to provide a valuable resource that is also marketed correctly on your site.
LLT Group considers this a standard practice while building insurance website designs. The point of your business is to relay your prodcuts and services to potential insurance customers. Our business is to help you in providing a way to capture them.
Oddly enough a large majority of insurance website designs either do not provide personal and professional contact information such as phone, email and business location or do not have it in a online-friendly format. For example, when that mobile visitor stumbles upon your website design you want them to be able to click and call or click and email with the touch of their finger. This ability makes it extremely simple to call you personally to find out more.
Do you know who is coming to your website? Do you know where they are coming from? How about the search terms they are using or the length of time and number of pages they are going through? Well at LLT Group this installation of traffic analytics is a must. You need to know how your insurance website is constructed and what keywords it is picking people off from. Without this you as an agent lose the ability to customize your website design and your content to your consumer.
This may seem trivial but so many times the information provided on insurance agent website designs is irrelevant to their most likely prospects. In this day and age relevance also means optimized. Just providing information irregardless of keyword density, meta tagging and heading attributes now plays a huge factor in how search engines see and index you.
When potential clients come to your website they should easily be able to decipher between all the major sections and elements available to them. Get a rate, reading about the insurance company or insurance agent, scroll through information on specific insurance topics and schedule an appointment should all be one click away from entry onto the website. Making clear and concise areas on your insurance website design is key to conversion.