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Accelerating a Modern Logistics Brand Online
Custom Web Design & Development for a High-Growth Freight Company
Executive Summary
As a fast-scaling freight brokerage firm, Arrive Logistics needed more than a typical corporate website. They required a digital platform that would reflect their explosive growth, youthful energy, and tech-forward mentality. LLT Group was brought in to overhaul their online presence from the ground up—crafting a bold, modern brand identity and building a high-performance custom website that visually and functionally aligned with their aggressive business goals.
From strategic brand refinement to interactive frontend engineering, LLT’s cross-functional team worked hand-in-hand with Arrive stakeholders to launch a site that could scale with their rapid recruitment, sales, and marketing needs. Every design and development decision was engineered not just for visual polish, but for business impact.
Goals & Challenges
1. Brand Refresh to Match Company Momentum
Arrive Logistics was growing fast but lacked a digital identity that matched its ambition. The goal was to create a brand and visual system that captured the company’s unique mix of professionalism and youth—clean, modern, but with energy.
Challenge: Striking the right tone between credibility (for investors and shippers) and culture (for recruiting talent).
2. Custom Content Architecture
The original site offered minimal insight into the company’s services or differentiators. A complete information architecture overhaul was needed to better serve key users: prospective clients, carriers, and recruits.
Challenge: Mapping new content zones for services, culture, and testimonials—without overloading or overwhelming the user.
3. Interactive Mapping Tool for Carrier Lanes
Arrive wanted a visual way to showcase their expanding logistics lanes and services—an ambitious idea for a web-based lane map that updated dynamically and showed regional coverage.
Challenge: Engineering a performant, mobile-friendly map experience that integrated with backend data while maintaining brand consistency.
Services Provided
Brand Strategy & Identity
UX/UI Website Design
Responsive Front-End Development
Custom WordPress CMS Development
Interactive Mapping Tool
Content Strategy & Architecture
Photo Asset Integration
Visual Design System
Tech Stack
HTML5 / CSS3 / JavaScript
PHP
WordPress (Custom Theme)
jQuery
Meteor.js (Interactive Map Component)
Adobe Creative Suite (Design)
Dropbox (Asset Management)
Engineering Solution Overview
LLT employed an agile-inspired hybrid approach, leveraging both upfront design cycles and iterative development sprints. The architecture followed a modular system enabling independent component updates without impacting core performance. The engineering process emphasized custom WordPress theme development, supported by PHP and jQuery, with Meteor.js used for custom visualizations.
Asset management and rapid prototyping were facilitated through shared Dropbox folders and collaborative feedback in Slack. Every interface and feature was tested in real-time staging environments to validate both UX flow and technical stability.
Feature Highlights
Hero Navigation with Dual-Use CTA
We restructured the homepage with a bold, full-width hero unit supported by two primary CTAs—one for shippers and one for carriers. These high-contrast entry points helped direct two very different user groups down distinct journeys.
Impact: Decreased bounce rate and ensured funnel efficiency.
Icon-Led Services Overview
Instead of dense paragraphs, we used iconography and brief microcopy to express Arrive’s service offerings—refrigerated, dry van, and more—in an at-a-glance format that worked well on desktop and mobile.
Impact: Better scannability for fast-moving logistics professionals and recruiters.
Culture & Careers Section
Arrive emphasized their workplace culture as a competitive edge. LLT dedicated a visual content zone to show off company events, branded swag, and employee photos. We also helped structure content for future career fair campaigns, including asset mockups of t-shirts, pens, and sunglasses.
Impact: Boosted recruiting performance by providing HR and marketing teams with flexible content templates and visuals.
Meteor-Powered Carrier Lane Map
Using Meteor.js, LLT engineers built an interactive map that plotted Arrive’s growing carrier routes. The map used circle clusters to signify lane volume, updating dynamically and integrating seamlessly with the front-end style.
Impact: Delivered a unique, data-informed user experience not typical of logistics industry sites—positioning Arrive as innovative and transparent.
Testimonials & Video Integration
Client quotes were replaced by an embedded testimonial video, offering higher engagement and authenticity. The design allowed the video to span section breaks for a seamless visual transition.
Impact: Increased time-on-page and created more human connection.
Security, QA & Compliance Measures
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All CMS user credentials were delivered via secure channels (never hard-coded or stored in code repositories).
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Site included encrypted staging environments with permalink-reset workflows post-launch.
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Device/browser QA was executed across Chrome, Safari, Firefox, Edge, and mobile viewports.
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Web accessibility standards were baked into template and color contrast decisions from the start.
Key Results
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43% increase in career page visits within 60 days
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Reduction in bounce rate by 21% across homepage and services pages
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Faster sales enablement via new downloadable content modules
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Successful brand relaunch with new logo and assets used in career fairs and recruiting campaigns
Key Takeaways / What Made This Special
This was more than a logistics website. It was a fully integrated brand refresh built to enable growth across recruiting, sales, and marketing. LLT Group delivered not only a new design, but a future-proof platform—modular, interactive, and tailored to scale.
Our engineers translated business vision into seamless, high-performing code. Our designers balanced youth with professionalism. Our strategists built a flexible content architecture with long-term SEO and usability in mind.