Shifting more of the cupcakes into the page’s initial view really helps give them priority on the page. By highlighting the products in such a way, we make it easier to visually digest the differences between them – just as you would in the bakery itself. The in-person Smallcakes experience focuses 100% on the product and we thought the website should do the same! Letting the product speak for itself isn’t always a piece of cake. Although, with ample whitespace, a sprinkling of helpful highlights, and inviting page arrangements, we expect Smallcakes will take the cake!