OceanBox makes it easy for everyone to enjoy the incredible flavor and health benefits of quality seafood. They offer a fresh seafood subscription that is delivered within 3 days after it’s caught. They needed a new look that captivates and resonates with the target audience.
To design a new website that offers fresh seafood as a one-time purchase and subscription boxes.
Unique and sophisticated look with an intuitive and straightforward user experience.
A website and consistent packaging that entices users to try the service and builds brand loyalty.
To get users to try the seafood subscription, we had to make sure that the website was easy to navigate and provided information about the the OceanBox process and advantages early in the user experience. We also wanted the website to have a unique look that grabs the user’s attention and stands out among other subscription services.
The asymmetrical layout guides the user down the page and helps tell the story of OceanBox in a more dynamic way. Floating sea-life and bubbles shift as you scroll to engage the user and create movement. All the design elements work together to create a memorable user experience.
The OceanBox process is a great selling point and needed to be communicated throughout the website. For the How it Works page, we illustrated the process to show just how fresh the product is compared to other seafood options.
To show OceanBox’s dedication and care for the customer, we created a place to provide recipes and educational materials. For recipes we created a unique layout that offers users important recipe information upfront and allows them to easily browse other recipes. All this content will help users become more comfortable with cooking seafood and will keep them engaged.
To make sure that the users journey is enjoyable and straightforward, we kept the process of creating a box simple and intuitive. Once a user decides to create a box, they are taken through 4 simple steps that guide them through seafood selection and subscription options.
Since many users will be accessing the website on their phones, we also designed the mobile experience. We especially focused on the Build a Box pages where users will interact the most.
The dashboard shows the user important details of their current subscription with links to make changes and a list of past orders. We used styles and elements established with the website to create a consistent experience in the users journey.
Brand experience should work with user experience, so we wanted to make sure all printed materials felt consistent with the new website. The box, seafood labels, and box insert all work together to engage and captivate the customer.
The subscription box was designed to feel clean, fresh, and fun. Intricately-rendered imagery juxtaposes hand-drawn flourishes that give the packaging an even texture and encourage the receiver to visually explore each panel. There is also a certain confidence that comes from embracing your materials. The minimal use of ink allows the type and imagery to breath, while also making for a more eco and cost-friendly packaging solution.
The final product is a sophisticated yet approachable brand and user experience that will make even the pickiest eaters want to give seafood a chance.
