• Development
  • UX / UI
  • Web Design
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Chicago Importing Company offers highly sought-after Scandinavian and western European chocolates, candies, cookies, cheeses, beverages, seafood, specialty foods and more. The company came to us to launch a consumer-facing website for its top-selling in-house label, Lars Own, and its sibling brands.

  • Challenge

    To spur sales of Lars Own products and those of its related brands without selling directly through their website.

  • Solution

    Craft a sophisticated-looking digital experience that showcases the brands’ product selections and unique heritages, incorporating a map-based tool to show customers the nearest location for the item they are seeking.

  • Results

    An informative, engaging website offering intuitive navigation among products and which directs customers to the retail locations where the items can be purchased.

Design & Development

When approaching the site design, we heavily utilized white backgrounds in keeping with a clean, open aesthetic that matches the imagery on the brand’s product packaging. We also kept the navigation as simple as possible, with numerous intuitively-placed links to the Where To Buy page in order to drive consumers to Lars Own’s retail partners.

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Product Focused

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Interactive Product Line

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Mega Nav

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