Typical Makeup of the Design and Development Team for Web Projects

With any new project a cohesive, well-experienced and relevant team is key to helping usher in future success. Below we have briefly discussed what the makeup of that project team often looks like.

Tony: Specific to a single project, what’s the typical makeup of our design and development teams that they would engage with?

Justin: So, typically on a project we’ve got about four to six key people, anyone from the account manager, project manager, main developer, lead designer, and then also there are supporting roles that flow in and out, depending on project need, such as content, videography, photography, SEO, the marketing team, so really that’s the essence of what the team structure looks like. 

Tony: Yeah, and a huge thing that we like to kind of relate is what they’re doing, what they’re trying to achieve, because sometimes, especially in a workshop setting, we might deploy a separate team of strategists and operational people that also includes key members that will carry the project through.  But, like you mentioned, if it’s visual media, video, photography, that will kind of bolt on and include those people that right moments. 

Justin: Absolutely.  

Design & Development Team Makeup

Typically composed of 4-6 core individuals it includes the following team makeup (at a core):

• Account Manager
• Project Manager
• Lead Designer
• Lead Backend Developer
• Lead Frontend Developer

Which is then further supported by hierarchical roles that provide support, expertise and additional guidance:

• Creative Director
• Art Director
• Business Strategist

This core team flexes to accommodate other services being utilized. For example if we were providing videography the team would have planned in resources for 1-3 videographers (depending on the scope of the video work). Likewise if we were helping to craft messaging and content on the website we would integrate our Director of Content and subsequent Content Writers needed.