Taking existing data from organic and paid campaigns and creating an executable plan going forward. From analyzing competition, click rates and click costs to phasing in different tiers of campaign release, LLT works with client to establish the right mix of SEO and Paid services. Focus is on launching marketing campaigns that drive conversions through organic and paid mediums, tracking and optimizing client acquisition costs, reporting on current trends and projecting effectiveness and budgets.
Paid search campaigns structured to focus on keywords and/or display categories that bring in leads that convert. Includes ongoing analysis, data filtering and re-purposing of both adds and audiences in order to maximize return on investment (ROI).
How It Applies: LLT handles the planning, scheduling, running, optimization and reporting of Google Adwords or Bing Adwords campaigns. These include setting up budgets dictated by the client, goals between LLT and the client, lead tracking metrics and continual weekly, monthly or quarterly reporting.
The strategic placement of paid advertising through corporate partners or specific target sites. Targeted at non-Adword based paid campaigns in order to focus on a more niche base of potential clients.
How It Applies: LLT utilizes non-Adwords related marketing campaigns (commonly known as ad placements) on specific sites or through specific brands, as well as capabilities that include a variety of different ad delivery softwares.
Search Engine Optimization
The generation, publication and leveraging of unique content distribution in order to increase organic keyword search rankings. Through research and competitor analysis, LLT aims to help you arrive at a scalable SEO plan.
How It Applies: LLT works to boost keyword/page ranking in natural search results on Google and Bing. Execution occurs through the client's site by way of the generation of content, backlinks and other organic search strategies.