Branding

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Branding

No two branding projects are alike. They each embody their own personality, attract a unique audience, and have individualized goals – which is why we customize our process for every brand.

“Your brand is the single most important investment you can make in your business.”

- Steve Forbes
  • Brand Audit
  • Research
  • Brand Strategy
  • Visual Identity
  • Brand Assets & Collateral
  • Brand Guidelines
What's in the box

Brand Audit

An unbiased, honest review and assessment of your current brand, landscape, and any other pertinent details. Don’t have a brand yet? That’s okay, we’ll make sure your needs meet your objectives before we start anything visual.

What's in the box

Research

Generating personas, gathering information on competitors, and discovering paths for your own unique brand are all steps we take to ensure what we build is sound and secure.

What's in the box

Brand Strategy

Taking research and any audits into consideration, we craft a custom brand strategy to your needs for the best plan of attack. From moodboarding to group collaboration, this is where your brand’s visual trajectory is determined.

What's in the box

Visual Identity

The basic design elements you need to put your best face forward. This is your brand’s visual language — logotype, mark, typography, and color palette. This is what visually defines your company.

What's in the box

Brand Assets & Collateral

The physical and digital assets that your business needs. This can be things such as business cards, letterheads, and email signatures. However, each project is different, so we will make sure that any specific assets are provided.

What's in the box

Brand Guidelines

The playbook to your brand. This provides an in-depth guide on how to articulate and implement your newly founded brand. From color palettes to icon creation, the guidelines should allow creatives to craft new items for your business with ease.

Building Your Brand, Step by Step.

We understand that no two brands are alike and each project has it’s own unique approach. We customize our process and strategy to mold to the needs of your business while also maintaining the same level of thought and innovation in every brand we touch.

Branding In Action

Client Meeting – Illinois Lending

Branding In Action

Sketching – Zeonite

Branding In Action

Sketch Digitization – Grubbage

Branding In Action

Director Review – Codek Foundries

Branding In Action

Team Critique - RFQ

Branding In Action

Guideline Creation – TruSens

Branding In Action

Brand Extension – Tonic

How a Brand Can Bring Value to Your Business

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Create a strong brand message and personality

Your brand is more than just a logo. A brand holds personality and trust with your viewers. The better the brand, the more reputable you will appear.

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Help you understand and reach your target audience

By defining your goals and objectives, we can understand and reach your audience more effectively. In turn, this will help push your brand to the next level.

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Make your brand consistent across all media

Having a consistent image across all mediums and media will establish trust in your viewers. From your website to a direct mailer, the recognition for your brand will ensure their experience is prime.

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Creating a unique and memorable brand presence

What your viewers will remember from your brand is what sets you apart from your competition. Putting your best foot forward will leave a lasting impression will amplify the perception your receive.

CASE STUDIES

Some of Our Clients

Below are a couple select clients in different industries that we have had the pleasure of crafting unique identities for.

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Ready to do this?

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