Data-Rich Websites Are here

Track Every Click, Every Journey, Every Action.

You built a beautiful website. Now it's time to get actionable data out of it.

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See How Individual User-Tracking Can Improve Business.

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Building a Data Layer

In this day and age, it’s not only about building custom software. It’s about driving customer engagement through data-driven decision making. By building a data layer underneath your UX / UI that tracks user behaviors and pushing them through a single source of truth, you can turn each and every interaction into a marketable result.

Helping To Put Your Data To Work

See How It Works

  • Collect

    Data Gathering

    Configuring user engagements from your website, CRM, analytics engines, and more to feed into a unified platform. Once there, you can easily cross-reference these sources against each other for extremely powerful insights.

  • Profile

    Data Analysis

    Creating unique user personas and building new audiences based on business rules, user trends and user actions that leverage data points across your sources.

  • Engage

    Marketable Actions

    Use profile types and data rules to feed users directly into marketing platform like Google Ads, Facebook Ads, and more. Best part is, your marketing team could easily take it from here.

Get Your Hands on the Literature. It's Worth a Read!

Read The Whitepaper

What Could We Do With All That Data?

Building Your Best Marketing Tool

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Collecting user journeys from multiple sources at once and getting it to the marketing platforms that matter to your business. So how does it work?

  1. Create User Personas

    Sync data from all sources and create user profiles that attribute all past and future data. Know who is on your site, what they are doing and how to market to them.

    Get Started

    See How Individual User-Tracking Can Improve Business.

    Read The Whitepaper
  2. Build Audiences

    Create business rules and computed traits that allow you to automatically sort visitors into buckets that you pass downstream to marketing, automation, customer service and other applications.

  3. Automatically Market

    Leverage our expertise to market based on specific user interactions and create effective new funnels to track.

    • Analytics
    • Heatmaps + Recordings
    • Advertising
    • Customer Success + Chat
    • A/B Testing
    • CRM
    • BI Tools
    • Email Marketing
Tony Zipparro
Find Out What Data You're Missing

Start Getting Actionable Marketing Data from Your Website

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