Building a Data Layer
In this day and age, it’s not only about building custom software. It’s about driving customer engagement through data-driven decision making. By building a data layer underneath your UX / UI that tracks user behaviors and pushing them through a single source of truth, you can turn each and every interaction into a marketable result.
Helping To Put Your Data To Work
See How It Works
Configuring user engagements from your website, CRM, analytics engines, and more to feed into a unified platform. Once there, you can easily cross-reference these sources against each other for extremely powerful insights.
Creating unique user personas and building new audiences based on business rules, user trends and user actions that leverage data points across your sources.
Use profile types and data rules to feed users directly into marketing platform like Google Ads, Facebook Ads, and more. Best part is, your marketing team could easily take it from here.
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What Could We Do With All That Data?
Building Your Best Marketing Tool
Collecting user journeys from multiple sources at once and getting it to the marketing platforms that matter to your business. So how does it work?
Create business rules and computed traits that allow you to automatically sort visitors into buckets that you pass downstream to marketing, automation, customer service and other applications.
Leverage our expertise to market based on specific user interactions and create effective new funnels to track.
- Heatmaps + Recordings
- Customer Success + Chat
- A/B Testing
- BI Tools
- Email Marketing