Mobile Web Design Statistics For Marketers

December 4, 2019

LLT Group

LLT Group has observed the growth of the global mobile market and we’ve seen first-hand how it’s impacted how consumers find, consider, analyze, buy, and refer business with web vendors.

What was once confined to a mobile laptop or mobile phone, has now expanded to several mobile devices that consumers can interact with, which will affect their consumer journey. 

If you want your business to benefit from the growth of the mobile industry, you must be aware of mobile trends and statistics, and ensure that they are incorporated into any web designs or developments that will be used in your business. 

What mobile devices should be considered in web design and development?

The popular and emerging mobile devices include:

  • Smartphones
  • Tablets
  • Laptops
  • Wearables (watches)
  • Home devices (Alexa, Google Home)

Why should you invest in mobile web design and development?

  1. The global mobile market continues to grow, which means more people will consume content and make their purchases with mobile devices. 
  2. Businesses that take advantage of the mobile growth early will be able to earn revenue by being “early adopters of mobile web design”. 
  3. There will be a surge of new “buying consumers” entering the market with the generation that’s grown-up in the smartphone era entering the workforce. 

What are the mobile web design statistics that you should pay attention to?

An estimated 1.4 billion smartphone units were shipped in 2018. 

These statistics are expected to grow as more users switch to smartphones, and developing countries mobile networks and infrastructure develops. (Source: Statista)

80 percent of consumers are concerned about sharing, use, and storage of personal data. 

There’s been abuse from organizations that have been sharing or accessing data without peoples knowledge or consent, as well as security breaches that expose peoples data. (Source: Deloitte) Facebook has been caught up in the Cambridge Analytica scandal, and Google also shutdown Google Plus after it suffered a security breach

Additionally, exposure to security breaches over shared mobile networks occurs and has been highlighted in this video

31 percent of mobile consumers used mobile in-store payments.

More people are becoming comfortable with using their mobile devices as digital wallets. (Source: Deloitte) Over the past few years, mobile device wallets (namely Apple Pay, Google Pay, and Samsung Pay) store cards and virtual currencies that will allow people to make their purchases. 

This is also quickly being adopted by both online and offline retailers. 

64% of smartphone users use voice assistant. 

Voice search continues to grow with the development of voice recognition devices and AI. (Source: Deloitte) According to emarketer, the 33% of the US population (approximately 111 million) were active with voice searches during 2019.

Voice searches and requests are affecting the way results are retrieved on mobile devices. It is important that a site is developed to respond to mobile searches. 

Resource: How can you prepare your website for voice search?

80% of shoppers use smartphones during physical shopping.

Mobile tactics and strategy is critical for retailers who compete against traditional brick-and-mortar businesses, as well as online retailers, and affiliates vying for the same customer’s business. In-store shoppers are likely to compare products to what’s available in the online market. 

The product, brand offering, and experience must surpass what’s offered by others in the market. This means that both the mobile web and in-store experience must be mapped to incentivise the shopper to conduct business with your store. (Source: Retail Dive)

Ad blockers are used on 37% of mobile devices.

Data from Global Web Index suggested that 37% of mobile users blocked ads on their device using Ad blockers. For websites that rely on earning revenue through ad networks, this poses a problem since ads won’t be shown on users mobile devices. (Source: Global Web Index)

What else should consider with mobile design?

Mobile speed

Browsing web content on mobile differs slightly from browsing on Wi-Fi or connected network devices, since the information that is passed can be slower depending on the network. 

Mobile developers need to consider how the content on mobile devices can be accessed, and how the development and design can deliver the content to their device through their network. 

Simple and light designs will provide the best experience on mobile. 

LLT Group’s web designers and developers will work with your business to deliver a design that will allow mobile users to have a flawless experience on their browsing device. 

Resource: Mobile speed optimization

What action should you take next?

Speak to a UX designer who can give you expert advice about mobile web design and how it can be customized for your business’s objectives. You can click here to learn more about LLT Group’s web design and development services

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