Specialization of Development & Design LLT Teams

May 23, 2020

Rahul Wahi

Tony:  With the people on the teams, it’s, they really learn and take a passion working with other people, aka our clients, and that’s where you learn.  It’s more about the personality than the industry or the company, or anything like that.  Right?  And so, I think that’s where we really look to push ourselves is, you know, I call it the “internal user experience.”  How we’re interacting with ourselves and how we’re communicating outwardly toward others, and that’s where it allows for the specialization but also, for lack of a better term, cross-pollination of ideas, so that you get these people on teams, so that while it might be more efficient for certain projects, to have a designer that can also do the front end and the back end, but does that reach the depth of the capabilities that we need?  If all the sudden, we need to develop a certain feature or function that that person has never done, well, we kind of have that micro service structure of teams, that we can go and say, “Okay, how can we solve this?  How can we do this?”  And it’s more likely that that person has already solved or tackled that type of issue because they hit more projects and more industries and more types of work, than just go being on longer strings.

Rahul:  One thing that I’ll say, you know, I kind of remember is, you know, a lot of times I’ll talk to prospects.  And I’m like, “Tell me some of the sites that you enjoyed the experience.”  And I will tell you, probably half the time, they’re like, “Your site.  I really enjoyed the way you guys do your culture page.  Really like that.”  And this is a company that might be doing, you know, engineering.  And I’m like, “Okay, this is great.”  So I think today’s clients are really starting to look outside of the industry.  And I’m truly blown away by how smart they are when they even come to the conversation of what they really like.  And it’s starting to see that when we build our designs and we build our user experiences, they’re really getting the reason why we built it that way, right?  And so, with culture being such a big component of today’s creative, they’re really starting to see that, and it’s always interesting when they’re like, “Hey, we’d love to take what you’ve done with your culture section, and see how we can adapt that.”  And I’m like, “You’re an engineering company.”  They’re like, “Yeah, we know, but nobody else in our industry is doing this.”  And I’m like, “You get it.

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