American Rental Association - LLT Group

Wireframes

We started by doing research and asking users what were their biggest frustrations with the old website. We then created user personas that helped us understand how different users will be navigating the website. All this insight helped create wireframes with a basic structure of page elements and content hierarchy.

Design and Development

Creating a straightforward user experience was key to making this complex website easy to navigate. We separated pages into categories based on the needs of different users to help direct them to content they are interested in. To keep users engaged, we also made sure that the tone and visuals are friendly, professional, and support ARA’s personality.

Organized Navigation

ARA provides a lot of different resources for its members so a thoughtful user friendly navigation was key. Our solution was a mega navigation that presents a lot of links in an organized way.

All resources in one place

The shop page houses all the resources. They can be filtered by category, industry and resource type, which helps users get to specific resources quickly.

Vendor Locator

One of the most visited pages is the Vendor Locator page so it was important that it is user friendly. We made sure that the results are easy to skim and quickly provide most relevant information.

Versatile Layouts

This template layout needed to work for many different pages so we kept it simple and flexible with a card solution for important links at the top. To keep a consistent brand experience, we designed custom icons for each card.

Dashboard

With so many different needs, it was important to give users a more personalized experience. The dashboard became the place where users could find information and resources specific to them.

Rental HQ

RentalHQ.com is the store locator for all rental store operations who are members of ARA. It is a valuable benefit of the membership. We designed RentalHQ to visually look like it’s part of the ARA brand. The homepage focuses on the search function and features different stores, making it easy for users to find rental equipment.