BookedOut is a marketplace app that connects brand ambassadors with paying events. They came to us with the idea of a radical website redesign that would follow through to a re-design of the application interface.
To clearly present their product to potential freelancers and outline the benefits of their application.
To modernize their website to promote the features of their mobile application and increase conversions by creating a connection through the content and personas.
A modern UX design that provides utility through engaging online media and information accessibility to existing users.
With an already established logo, BookedOut looked to us to extend their brand beyond just their company mark. We conceived a multifaceted brand system that included colors, patterns, photography selection, and custom iconography.
To extend the brand we took the blue from the logo and create a full brand palette as well as reinvented visuals from their application to create a custom pattern. The icon style is simple to quickly communicate in the instances it was used.
Colors
Patterns
Icon Style
With an existing user base of 30,000, it was important that we focused on making resources available to existing users within a click or two of entry to the site. In addition, the site needs to be compelling for new visitors to sign up. The UX needed to communicate trendy, modern and engaging and that is exactly what we implemented.
It was a big deal for BookedOut to make such a splash in a very traditional, old school marketplace within a short amount of time. With a successful launch already underway, our duty was to hit hyper-growth with a new digital platform, explaining complex concepts in simple ways and showcasing information that was previously buried.
With a variety of target users, BookedOut wanted to appeal to the many kinds of busy schedules that an individual might have.
We thought that showing some example schedules in an interactive calendar would help communicate the flexibility that working with BookedOut offers, as well as be an interesting way to appeal to the different lifestyles that this platform caters to.
BookedOut has such a unique business model with so many moving parts that being exposed to it all at once could be overwhelming. We felt that utilizing interactive elements such as sliders and tabbed sections would be a great way to house a lot of information in a beautiful and organized fashion.
Being a business based around people and their lifestyles, BookedOut needed to accurately represent the level of diversity in age, gender, race, and style that their platform attracts and utilizes. We curated with an eye on quality, and lifestyle on the mind.
The result is an extremely targeted, feature-rich website that showcases to specific demographics the value of utilizing the app in real dollar terms.
