Greywood Health Center is a private mental health center that provides on-site therapy and medication management to adolescents and young adults in the Chicago area. They came to us with a name and a vision and we in turn delivered an established brand, collateral, and web experience that reflected Greywood’s professionalism, kindness, and expertise in the psychotherapeutic industry.
Establish Greywood as the leading youth-focused health care center through their empirically-driven approach to psychological well-being.
Create a serious, yet calming brand and collateral that reflects Greywood’s professionalism and expertise, while also developing a modern, patient-centric web experience that builds trust in patients and their caregivers.
A beautiful brand, calming website and memorable marketing materials that provide information, build trust, and establish Greywood as a leading mental health care center.
Greywood Health Center was looking for a sophisticated, yet calming brand that reflected their expertise and professionalism. An acorn was chosen for its association with strength and potential, and colors for their warmth and sophistication.
The final logo was more traditional in its execution with a streamlined mark and a more classic type to create a professional and established logo mark. The simplified acorn brings a sense of modernity to the overall logo, and the wider serifs in the typeface create a warm and inviting wordmark.
We continued our efforts in brand recognition through the business cards, where many people would have their first impressions of the logo. We wanted to emphasize the clean, professional look of the logo, while creating a design that would allow for custom print options like debossing and gold foil.
We developed a sleek and professional folder design that utilized a pre-established wood texture motif to create a sense of depth and movement. The overall look is sophisticated and classic, lending itself to a timeless and established look.
To create a cohesive brand identity, we carried over the styles established from other collateral to the email signature. With an emphasis on minimalism, we used color and iconography to create a simple and scalable solution.
From the homepage all the way through the program pages, Greywood Health Center’s website needed to feel calm and sophisticated while still being informative and approachable. By pairing minimal designs with a soft color palette and custom watercolor illustrations, we created a soothing and reassuring web experience throughout the site.
While expertise and professionalism were important to convey to parents and guardians, we also wanted to be sure this same audience understood Greywood’s approachable psychotherapeutic style. We utilized custom illustrations across the site in order to soften the relevant content and draw the user’s eye down the page.
In order to break up the traditional grid, we included overlapping elements throughout the design. Additionally, we added interactive sliders to keep the content minimal and remove clutter. This had the added benefit of providing a fun, modern way to keep users engaged while scrolling.
Texture helps add depth and interest to elements that might otherwise feel flat. Using the established wood grain texture from earlier collateral not only helps create interest but also unifies the overall brand experience.
The result is a calming yet approachable brand with a clean UX that provides users with the necessary information they need to get started today.
