Brookfield Center for the Arts is a theatre for children providing them creative activities and outlets during their most crucial developmental years. They came to us with the opportunity to rebrand their company and redesign their website.
Putting together a new logo and brand with complete creative freedom that was aimed at pairing design and photography.
Using custom photography for the dances and recitals to pair with custom illustrations and type.
A photo-centric website that 'wows' the visitor with how well-planned and thought out the theatrical performances are.
We wanted to create a brand that would speak to the artistry, vibrancy and talent that the academy cultivates while also using colors and shapes that would speak to all audiences.
We created a mark symbolizing stage light patterns that we paired with clean, sophisticated typography and vibrant colors to produce a brand that is imaginative and unique.
Vibrant Colors
Geometric Shapes
The design centered around the following: highlighting programs by age level and type, promoting events for non-members, showcasing the dancers’ art by way of video and photo and allowing for easy scheduling of classes.
Brookfield Center for the Arts had been an integral part of the community for over 12 years and our job was to further that foundation through branding and digital design.
Brookfield Academy of the Arts offers so many different types of classes for so many different age ranges that finding the class that is right for your child could be difficult.
We organized their classes into easy-to-navigate tabs and sections utilizing color and type hierarchy to make finding the perfect class as quick and painless as possible.
Our goal was to make the myriad of information available on the site easy to navigate. Dropdown sidebars, breadcrumbs, and category tabs make it a breeze for visitors to find the information they are looking for.
Ease-of-use was our top priority. Not having to spend hours looking through endless catalog pages makes us want to dance too!
Brookfield Academy of the Arts offers more dance classes than anything else, and dance is a highly visual experience for the audience. This meant that using the perfect photos was paramount to the site’s emotional appeal to visitors.
The result is a fully integrated website that allows for signing up for programs and events and highlighting the amazing performances by children through imagery and video.
