Rates/Disclosures
It was key that important information about rates was present throughout the website. Our solution was a component that seamlessly incorporates this information in relevant areas.
CF Bank is a full service boutique bank. Their primary focus is on banking for entrepreneurs and businesses. They have been around for a long time, since 1892, and are dedicated to providing the best services and building relationships with their clients.
To improve the overall user experience and brand presence to generate more sales and leads online.
Create a sophisticated website with improved navigation, strategically placed CTAs, and an updated look.
A luxurious, professional, and friendly web experience that provides information about everything CF Bank offers and directs new uses to open an account.
Before starting the design, we needed to define styles and graphic elements that would be needed to create a professional and cohesive experience. We updated the color palette, font and photography to reflect a more elegant and luxurious brand. We also organized the sitemap to reduce the amount of clicks and improve user experience.
With the new design we created a unique brand experience that is elegant and professional. To connect with users, we added photography that features people in professional settings and buildings that are located in Ohio. We also used branded elements throughout the website to create a cohesive experience.
It was key that important information about rates was present throughout the website. Our solution was a component that seamlessly incorporates this information in relevant areas.
To highlight that CF Bank is very relationship driven, we included large testimonial sections throughout the website. This allows them to show how they have worked with and helped other business professionals.
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The resources page is a new addition to the redesigned website. This page helps organize all the resources in one dedicated area and helps users find relevant resources quickly. The resources are also organized by categories so users can filter what they want to see.
CF Bank offers different options for each type of account. This table allows users to see and compare the options side by side so they can choose the one that works best for them. For anyone not sure which account to choose, we highlighted the most popular option.
The Equipment Financing calculator allows users to calculate their estimated monthly payments. They can use the slider to adjust how much money they need, the estimated interest rate and their loan term. We included a link to get started for anyone that is ready.
Although the focus of the project was online banking, providing information for users that want to visit a branch was crucial. The locations page makes it easy for users to find the branch nearest them and see where it is located on the map. Users can also clic to learn more about the branch and get contact information and hours.
CF Bank has been around since 1892 and has a long history. The interactive timeline highlights some of the milestones and important events. We included the option to add images that help tell the story and make the content more interesting.
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