Unify your financial process
What we did
Brand Strategy
Art Direction
Web Design
Web Development
Launched in February 2021
onestream.comOneStream Software provides a market-leading intelligent finance platform that reduces the complexity of financial operations. OneStream unleashes the power of finance by unifying corporate performance management (CPM) processes such as planning, financial close & consolidation, reporting and analytics through a single, extensible solution.
The challenge
To create a WCAG compliant web experience that elevates the brand image and voice so that it reflects OneStream’s premium platform.
The solution
A well-designed website that leverages brand elements such as color, photography, and iconography to help guide users towards information about the platform.
Extending The Brand
One of the exciting aspects about this project is it was more than just a website. While OneStream recently rebranded themself, this was an opportunity for us to extend the brands image through a new color palettes that is WCAG website compliant. We also helped define the rules around typography, imagery, and how color would be applied throughout their latest brand image.
Typography
An Extensive Color Pallet
The website needed to reflect the premium services offered
We worked to re-design the OneStreams website in a way that elevated the brand image and voice so that it reflects the premium platform that they offer with their new visual identity system. OneStreams new brand image was used to create a confident visual system by leveraging elements such as photography, iconography, and typography.
Accessible For All
Because the website needed to be WCAG compliant, we strategized every element’s position so that users could easily tab through information, utilizing the accessibility focus state.
Splash Website
In addition to the primary website, one of the tasks was to build a robust, customizable by theme, multipage splash website for users who were attending events. The splash page would be a one-stop-shop with information about the agenda, location, places to stay, activities throughout the day, sponsors, and much more.
Extending The Brand
We were able to extend the OneStream branding by utilizing similar elements such as shapes and color, yet give the splash page its own unique look by utilizing additional graphics that would match the individual event theme.
