Groundbreaking tech that keeps the trucking industry moving.

What we did

Art Direction
Web Design
Web Development

Launched in October 2023

For too long, trucking companies looking to improve their operations have been forced to rely on outdated technology that doesn’t deliver what it promises. Freight Science brings advanced analytics to carriers and helps them rapidly elevate their efficiency and decision-making.

The challenge
To generate new business leads through a new marketing website without revealing proprietary details.

The solution
An attractive new web experience that is visually cohesive with the company’s product and brings prospects into the sales funnel.

Leveraging an established aesthetic for a new audience

Using and extrapolating from visual styles present in Freight Science’s platform, we built a new web experience that clearly explains the company’s value proposition and product features, while saving more specific details for conversations that sales representatives initiate once users have been validated through the contact form.

Smart design for smart technology

The redesigned Freight Science web experience successfully communicates the company’s high-tech solutions and feels aesthetically in step with their product. Our client was thrilled with the results and was swiftly on the road to new business leads.

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