Groundbreaking tech that keeps the trucking industry moving.
For too long, trucking companies looking to improve their operations have been forced to rely on outdated technology that doesn’t deliver what it promises. Freight Science brings advanced analytics to carriers and helps them rapidly elevate their efficiency and decision-making.
The challenge
To generate new business leads through a new marketing website without revealing proprietary details.
The solution
An attractive new web experience that is visually cohesive with the company’s product and brings prospects into the sales funnel.
Leveraging an established aesthetic for a new audience
Using and extrapolating from visual styles present in Freight Science’s platform, we built a new web experience that clearly explains the company’s value proposition and product features, while saving more specific details for conversations that sales representatives initiate once users have been validated through the contact form.
Smart design for smart technology
The redesigned Freight Science web experience successfully communicates the company’s high-tech solutions and feels aesthetically in step with their product. Our client was thrilled with the results and was swiftly on the road to new business leads.
