Miller Resource Group is a niche industry executive recruiting firm. They came to us with the task of re-branding their existing company logo, creating a new web design and shooting photography and videography to go within the site.
Redesign the Miller Resource Group brand and website to embody their professional, culture-driven approach to executive recruiting in order to attract more clients and candidates.
By applying a modern style to the brand, and highlighting the personality and experience that Miller brings to its clients, we created an approachable, yet professional brand aesthetic.
A well positioned company website making a statement through content, videography, photography and user experience design.
The Miller Resource Group brand was designed to show an elevated level of service for an elevated level of clientele. The three bars on the left ascend upwards, resembling climbing stairs, or an improving bar graph, echoing the success that businesses achieve by finding executive candidates through Miller.
We felt that the brand needed a mark that could stand alone for special applications, so the brand was developed with the potential for a monogram in mind. After exploring a variety of concepts and color palettes, we landed on a solution that is modern, professional, and approachable.
With recruiting firm websites seeming like a dime a dozen now, our design followed the path of showcasing the real thoughts, images and results that Miller Resource has been acting on for years. This required careful consideration to how content was presented, quoted and shot.
By utilizing various weights from the logo typeface, we were able to create a versatile set of type styles that add to the site’s content hierarchy, as well as further develop the company branding.
The result is an engaging website that pairs valuable content with visuals and videos that showcase company culture.
