Mosquito Squad Chicago initially approached us in order to help them re-design their website and launch an aggressive marketing campaign. Since that day over 3 years ago we have been approached by countless other Mosquito Squads across the country looking for us to duplicate that same success rate in their respective markets. We have provided design, development, marketing and messaging services in varying amounts for each of the companies.
Launching all creative and marketing initiatives within a highly seasonal, time sensitive window, while achieving immediate optimization and creating lasting results.
Planning and strategy discussions pre-season which then leads to creating a team with phased approaches to the launching of new campaigns, reporting and creative.
Lower bounce rates, higher page views, increased organic rankings, massive brand recognition and thousands of leads generated each month leading to an advantageous ROI.
We have had the pleasure of working within 7 major different markets throughout the year. Each market, while the keyword foundation is similar, each market has unique characteristics in terms of climate and seasonality that we look to strategize and plan around for maximum results.
Chicago
ILAustin
TXHuntsville
ALHouston
TXNW Indiana
INCentral Mass
MAOrlando
FLDesign focused heavily on highlighting calls to action throughout the site, while balancing the design out with effective imagery and custom graphics. Development made sure that the structure and optimization of the site was set to flourish as new content, initiatives and marketing campaigns were thought up and launched.
Mosquito Squad’s focus in all markets was to generate leads. We built a site that helped to support massive marketing campaigns and track pathways on incoming customers. From A/B testing page layout to implementing different reporting softwares, the sites look to perform at the lowest CPC (cost per conversion) possible.
With SEO such a large part of the game plan with regards to search engine marketing, we made sure to design an easy-to-read and manage content section and develop it within the WordPress CMS.
Categorizations, tags, cross-linking, post titles and content are part of the strategy portion that we launch with each new season.
As Mosquito Squad grew and utilized more and more media outlets (videography and photography) we worked to establish a ‘media hub’ that acted as a consumer knowledge center.
From new customers with questions on how the process works to existing customers looking to learn more about the company culture, this hub houses it all.
Through on-page optimization techniques and content writing we worked with each Mosquito Squad to generate drastic increases in keyword rankings. In each and every market we set a distribution schedule forth on what content was being written about and when it was being distributed. From there we actively monitored and tracked the progress of the keywords and content performance with organic search results.
Taking out any seasonality variances, each of the website’s organic visitor data skyrocketed from year-over-year comparisons, as well as the average time on the site. Traffic nearly quadrupled on average with time on the site increasing by 1.5x. That all translated to more conversions (as seen below).
Old
New
357.60% Sessions Increased
Old
New
157.89% Avg Time On Site Increased
The result is a website that drives conversions while still providing an innovative and eye-catching design while supporting what is now an industry leader in brand recognition and service standard.
