- Web Design
- UX / UI
Adding Flavor to Summertime
As Nestea announced the revival of the brand’s iconic “Nestea Plunge” advertising campaign we designed a bold website to accompany the bold marketing effort.
To promote the launch of new Nestea recipes that are full of more rich flavor and fewer calories for a company with existing brand equity.
To support the launch, we created a new interactive website highlighting Nestea’s refreshed product line featuring bold visuals, product locator and social media integration for the #NESTEAplunge campaign.
The Nestea Plunge epitomizes that invigorating dose of refreshment our fans expect from Nestea.
By splitting the design into panels it allowed us to play with interesting interactive components that animate the products and color blocks upon hover and click. The interactivity helps engage the user and keeps them on the website longer.