Stericycle is a multi-billion dollar compliance and waste management company. They came to us with a simple task years ago to redesign one of their company division’s website. Since that day we have been tasked with a multitude of websites, training portals and digital designs.
To implement brand consistency across a full suite of companies through massive website restructuring and redesign.
To fully understand the individualized needs of each branch and create a customized solution that adhered to brand standards to create an overall brand consistency.
A network of websites that achieves digital consistency while integrating better structure, better optimization and better results.
Working with brand standards is an important part to any project. With Stericycle, we were given a few guidelines to adhere to but also worked to expand their brand through their web presence. We created updated type styles while also adhering to their logo specifications and established brand colors.
CMYK: 82, 0, 67, 11
RGB: 0, 149, 109
HEX: #00956d
CMYK: 100, 13, 1, 2
RGB: 0, 130, 202
HEX: #0082ca
CMYK: 30, 20, 19, 58
RGB: 112, 114, 113
HEX: #707271
Creative spurts followed by consistency was much of the tone as we helped to develop out the Stericycle brand as it related to website design. We were able to provide an improved back-end CMS for departments and key personnel to edit more easily than previously capable of as well as keeping on the forefront of front-end styling. Tracking, training and educating Stericycle on all the new functionality was just as much a part of the project as the design and development too.
The websites we created acted as home for over 3.4 million visitors within the last year. This being the case, analytics, tracking and making sure data was passed through to the right departments was instrumental in gauging the success of each consecutive site launch under the company umbrella.
Stericycle needed a highly dynamic page layout that within the drag and drop of a section would allow for design consistency on the page. Therefore we set out to build what we term as ‘flex layouts’ within the WordPress backend. This little development trick helps clients to re-arrange sections without the worry of clashing colors, images, overlaps, etc. The client has the ability to customize everything from color of the section to content sections output.
With any large company, differentiated content and pages that host it are a must-have. We worked to build engaging landing pages that integrated into several different CRM software depending on the business division. On top of that, we made sure that being able to add and edit pages within the CMS was as easy as 1-2-3.
The result is a digital modernization of a huge corporation that has allowed for more creative brand extensions to occur and web technology tracking and training to flourish.
