The Benefit of Having Real Photography on Your WebsiteJuly 12, 2017
The Benefit of Having Real Photography on Your Site Rather than Stock Photography
The two most important aspects of a website arguably are branding and design, and they both go hand in hand. Without each other, you will not have as strong as an internet presence as well as you will have less of a chance that your potential clients will stay on your website. You want your website to make a statement and you want it to immediately entice your target client to read further. One of the most striking ways of doing this is through the strategic use of photography. There are two ways of acquiring photos for your site. A common way to do it is to use stock photography. There are many websites out there that have an archive of images and you can pick and choose the ones that you think will fit your company’s vision best.
The other option which is by far the best choice for most companies is to hire a professional photographer and have images taken of your actual business. Right away most people think of cost but what they don’t realize is that hiring a photographer might be a little bit more of an upfront cost, but if it’s done right, you will see that investment take your business to next level. There are many reasons why hiring an actual photographer is better for your company than going with stock photography. The three most important reasons are that it separates you from the competition, gives your company personality, and will match your brand exactly.
Pretty much any market in any field are saturated with competitors and what separates you from them is your personality and what you’re personally going to the table that’s unique. When you used stock photography to go along with your brand, it’s not showing the real you, the person that puts all of their heart into every product that’s being made or every person that you’re helping. When a professional photographer comes out to your business, he or she will be able to capture the culture that you worked so hard to create. Your potential client will be able to get to know you and your employees a little better and see what you stand for.
You will also be able to separate yourself from all of the competition that chose to go with the stock photography. A lot of websites that choose to go with stock photography tend to all start to look the same and your potential client will have a hard time distinguishing which company is which. Not with your site; you will have striking photos that they have never seen before and that none of your competition could possibly possess. They will be able to take note of the atmosphere that your employees get to work in every day. There won’t be any cheesy actors shaking hands or awkward images of people laughing; they will actual photos of actual people doing what they do and interacting with people they actually know.
Your brand is another thing that separates you from your competitors and what makes your business stand out from everyone else. Branding is your unique fingerprint for your company that matches your style and touches on your personality. The photography on your site is part of your branding and often goes unnoticed when the topic of branding gets brought up. You are going to want images that have the same feel and character as the rest of your site. If everything is rustic and have muted tones, then your photography should have a similar style to them. If everything on your site is bright and energetic, then all of your images should be well lit, as well as have a bit of movement or feeling to them.
Photography is such a powerful tool and needs to be done and used correctly. If not, it could result in having potential clients look elsewhere. When it comes to imagery for your new or existing site, it is important to have someone that knows what they are doing take care of it for you. You are going to want to find a photographer that is going to provide you with the types of images that you are looking for and ones that are going to match your vision and your style. If you don’t like the images that you’re putting on your site, most likely your clients aren’t going to like them either. If you are still on the fence on whether or not to go with a photographer, it’s a good idea to reach out to one that catches your eye and speak with them to see if their vision for your business matches your style.
All photographers are not created equal and every photographer has a different style and eye. You are going to want to find a photographer that is not only experienced in photographing a similar field that your business is in, but someone that is also going to go the extra mile and put their heart into their work. I know it seems like a daunting task, but when you make the right choice, it will be worth it.
Whether you’re building a new site or sprucing up your current one, make the choice to go with hiring a photographer rather than going with the images that all of your competitors are going to have. You won’t regret it.