Taking who your company is into a digital and emotional direction in order to attract target consumers. LLT concentrates on the feeling people get when they think of your company; helping to build and shape preconceived notions based on past experience. By creating and combining logo, copy, type, messaging and photography, LLT works to direct interactions that position a brand as they should be perceived.
Logos
It starts with our discovery process where we begin with in-depth discussions, reviewing the market, and then executing your logo design. From initial brainstorming to early ideas to digital execution, LLT focuses on a proven method to gather relevant feedback and improve the design.
How It Applies: Each logo creation process starts with understanding who the client is and where they are looking to go (brand-wise). From there our LLT team starts inspiration boards, logo sketches, conceptualization and finally digital application. LLT works with every client through feedback rounds throughout the process.
Drafting, editing and delivering copy that compels customers to act on a brand and elicit directed emotional states. Converting and integrating brand tone and voice into a real digital or print state to be seen by prospects.
How It Applies: Includes LLT actually writing the content that will be utilized for the scoped work (print material, digital ad, traditional marketing, website, etc.). Prior to copywriting, actual tone and voice must be provided or established.
Tone & Voice
Learning and refining how your company communicates with customers through every possible medium. LLT looks to capitalize on internal personality and value propositions often left untouched by clients.
How It Applies: Establishing your brand's voice through set research, brainstorm and deliverable meetings. LLT then takes that voice and applies it to the marketing materials, digital mediums and other aspects of the your brand.
Typography
Analyzing and implementing type that leverages your brand direction and caters to target markets. Execution of that typography through digital and print mediums, as well as providing the guidelines / rules to follow.
How It Applies: Creating and defining the type and different type hierarchies that your brand will utilize. Think of this as the 'text' and 'text styling' that will become synonymous with your brand going forward. This can include distinction between print and web.
Photography
Generating imagery that will connect with customers and fit into an overall brand direction. Producing and executing a shot list that showcases the strengths and history of a client.
How It Applies: Planning, scheduling, and editing the photography that will be used in-tandem with your brand. These include custom photo shoots and stock photography selections, followed by placing them within the necessary mediums.
